FCA Signals Tougher Expectations for Asset Management Authorisations 

Context:

The Financial Conduct Authority has published guidance highlighting recurring weaknesses in applications for authorisation within the UK asset management sector. Drawing on its review of applications submitted between September 2024 and September 2025, the regulator assessed 292 cases, of which 14% were either withdrawn or rejected due to poor quality or incomplete submissions. 

The publication reflects a broader regulatory shift towards a more substantive and outcomes-focused authorisation process, with particular emphasis on governance, operational readiness, and client protection.

Content:

The FCA’s findings reveal consistent deficiencies across several core areas. A central concern is the failure of firms to demonstrate that effective decision-making, referred to as “mind and management” is genuinely located in the UK. Applications frequently relied on overseas senior personnel, with UK-based staff lacking sufficient authority.

The regulator also identified widespread misunderstandings regarding outsourcing arrangements. Firms often assumed that delegating activities reduced their regulatory burden, when in fact full accountability remains with the authorised entity. Weak oversight frameworks and inadequate contractual controls were common features of unsuccessful applications. 

Business model design remains another key area of scrutiny. The FCA observed that firms regularly failed to identify or mitigate risks posed to clients or to the wider financial system. This was particularly evident in cases involving retail clients, where firms could not demonstrate how they complied with Consumer Duty obligations or appeared to structure their activities to avoid regulatory protections. 

Additional weaknesses were identified in the treatment of conflicts of interest, client categorisation, and redress mechanisms. In many cases, firms failed to implement adequate policies or showed inconsistency across application materials. Applications were further undermined by insufficient justification for changes in permissions and by incomplete or generic fund documentation. 

Rules and Guidelines:

  • Firms seeking authorisation must demonstrate that decision-making and oversight are exercised within the UK on a day-to-day basis. Senior management should be appropriately located, empowered, and capable of discharging their responsibilities effectively.

  • Firms are expected to present well-developed business models that clearly articulate risks, their potential impact, and the measures in place to manage them. Where retail clients are involved, compliance with Consumer Duty must be demonstrable and embedded within product design and delivery. 

  • Clear and consistent client categorisation is essential, alongside a proper understanding of applicable regulatory requirements. Firms must also assess their obligations under complaint and compensation schemes and ensure that disclosures are accurate and aligned with regulatory expectations.

Businesses Affected:

The guidance is relevant to a wide range of firms seeking to operate in the UK asset management sector. This includes asset managers, investment firms, hedge funds, private equity firms, and alternative investment fund managers, as well as new entrants establishing UK operations. 

International firms are particularly impacted, as the FCA’s emphasis on UK-based substance may require restructuring of operating models, relocation of senior personnel, and increased local presence. 

Next Steps:

Firms intending to apply for authorisation should undertake a comprehensive review of their governance, operational structure, and application materials before submission. This includes ensuring that senior management arrangements meet UK expectations, that outsourcing frameworks are robust, and business models are fully developed and risk-assessed.



Financial Conduct Authority, Asset Management: improving applications for authorisation.

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